2. What we use
| Name | Type | Purpose | How long |
|---|---|---|---|
| linx_consent (local storage) | Strictly necessary | Remembers whether you accepted or declined analytics cookies. | 12 months, then we ask again |
| linx_crm (cookie) | Strictly necessary | Keeps LINX staff signed in to the customer system. Never set for website visitors. | 7 days |
| linx_sid (session storage) | Functional | A random ID that links the steps of a form you're filling in, so a quote isn't lost between steps. | Cleared when you close the tab |
| linx_utm (session storage) | Functional | Remembers the page and campaign you arrived from, attached to your enquiry if you send one. | Cleared when you close the tab |
| Google Analytics (_ga, _ga_*) | Analytics — consent only | Counts visits and how pages are used, so we can improve the site. | Up to 2 years |
We also record which steps of our forms are completed — for example, how many people who start the quote builder reach a price — in our own system. This measurement isn't used for advertising and isn't shared with anyone else.
3. Analytics only with your consent
Google Analytics doesn't load until you accept analytics cookies in our banner. If you decline, or ignore the banner, no analytics cookies are set. We don't use advertising or cross-site tracking cookies.
4. Changing your choice
You can change your mind at any time with the button below, or by clearing cookies and site data in your browser. Blocking strictly necessary storage may stop parts of the site working.
5. More information
See our privacy notice for how we use personal information, or visit the Information Commissioner's Office at ico.org.uk.